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New York State Broadcasters Association
Rochester, New York, United States
(on-site)
Posted
7 days ago
New York State Broadcasters Association
Rochester, New York, United States
(on-site)
Job Function
Sales
Digital Marketing Strategist
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Digital Marketing Strategist
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
About the RoleYou will have access to a full suite of cutting-edge digital solutions including CTV/OTT, Social, Display, Pre-roll, SEM, SEO, exclusive streaming channels, and content creation services. The Digital Marketing Strategist will work with and support Sales Account Executives and Sales Management in all aspects of media planning, campaign onboarding, execution, optimization, and reporting. This individual will assist in interfacing between internal and external teams for successful multi-media advertising campaign execution.
COMPENSATION: $32,240 + commissions
Requirements
- Work with Sales Account Executives to create digital marketing recommendations and proposals
- Manage digital order entry and creative trafficking for digital campaigns
- Perform ongoing digital campaign reporting and optimization
Experience
- Ideal candidate is a digital native with a working knowledge of widely-used digital advertising platforms (social, Google, display, email, among others)
- Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix - preferred, not mandatory)
- Google Adwords, Google Analytics certification preferred
- Proficiency in Microsoft Office (PowerPoint skills mandatory)
- Excellent multi-tasking skills, in addition to superior communication and organizational skills
About the Company
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Job ID: 80177866
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