Description

Principal Function: The Director of Marketing and Brand Strategy is responsible for establishing and maintaining brand presence in the market by creating a comprehensive brand strategy, architecture, voice, and metrics with the primary goal of establishing a premier brand. The individual is driven to promote Conner Prairie with the primary goal of driving awareness and attendance to the museum, as well as key positioning in the DMA as a “must go” destination. Using an omni-channel approach, the Director of Marketing and Brand Strategy will engage the public through paid, earned, and owned verticals to ensure full market awareness of the Museum.

Essential Duties and Responsibilities - These include, but are not limited to:
1.Maintains brand identity and guidelines by leading the oversight and management of the brand and deployment across all platforms to ensure all owned, earned, and paid collateral are synchronized and conveys a uniform and consistent brand message.
2.Supervises the strategy, development, and updates to the website and other digital platforms.
3.Collaborates with the programmatic and development teams to increase overall profile of museum and amplify its mission locally, statewide, nationally, and internationally.
4.Coordinates the marketing and creative needs for internal "clients" to ensure strategy and brand guidelines are met.
5.Oversee the creation of compelling content and manage creative campaigns for advertising, print projects, direct mail, and e-newsletters for the organization.
6.Implements elements of the overall advertising plan.
7.Supports the Vice President and Chief Advancement Officer in the fostering and oversight of outside creative agency relationships.
8.Assists in identifying areas of growth and opportunity and provides guidance on enhancing current communication material.
9.Help create and manage marketing budget, track and analyze marketing campaign performance, and use data to inform strategic decisions.
10.Develop strategies to keep employees informed and engaged, including managing internal newsletters and intranet content.

Supervisory Responsibility: Supervises the marketing department including a Graphic Designer, Marketing Project Manager, Public Relations Senior Manager, Web Administration, Digital Communication Senior Manager, and Social Media/Communication specialists. Employee fulfills supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities are interviewing, hiring, and training employees; planning, assigning, and directing work; scheduling and approving time worked; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty according to the requirements of the organization. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.

Competencies: To perform this job successfully, all employees at Conner Prairie should demonstrate the following competencies:

• Customer Service – Responds to requests for service and assistance; Manages difficult or emotional customer situations focusing on listening without interrupting and keeping ones emotions under control; Solicits customer feedback to improve service; Maintains confidentiality and meets commitments; Remains open to others’ ideas and tries new things.
• Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Diversity – Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
• Ethics – Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization’s goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
• Professionalism – Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality/Quantity – Demonstrates accuracy and thoroughness; Looks for ways to promote and improve quality; Applies feedback to improve performance; Monitors own work to ensure quality; Meets productivity standards; Completes work in a timely manner; Strives to increase productivity and works quickly.
• Safety/Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.
• Attendance/Punctuality/Dependability – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and events on time; Follows instructions; Responds to management’s direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternative plan.

Job-related Competencies – To perform this job successfully, employees in this job should demonstrate the following competencies:

• Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
  
  
• Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
  
  
• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
  
  
• Strategic Thinking - Develops strategies to achieve organizational goals and comprehensive and actionable marketing plans that identify market opportunities; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
  
  
• Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes profits and revenue; Conserves organizational resources.
  
  
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.

Education and/or Experience: Bachelor's degree (B.A/B.S.) in marketing, business, visual communication, graphic design, or other related field is required; Master’s degree (M.A/M.B.A.) is desired; or five years related experience and/or training; or equivalent combination of education and experience. Previous supervisory experience is desired. Previous experience working in attractions is desired.

Other Skills and Abilities: The following skills and abilities are either required or desired.

• Computer software skills required include Microsoft Outlook, Word, Excel, PowerPoint, and Adobe Creative Suite. Knowledge of Blackbaud Altru systems is preferred.
  
  
• Demonstrate photography experience and understanding is required.
  
  
• Proficiency in online communications development and implementation is required.
  
  
• Prior experience developing and managing a brand is required. Consumer brand experience is preferred.
  
  
• Proficiency in the development and implementation of marketing and advertising plans is required.
• Proficiency of content management systems, SEO’s, key data mining, and research is required.
  
  
• Project management skills are required in order to facilitate numerous print and digital projects over the course of the year. Skills include scheduling, developing content, providing design direction and insights, approving final layouts, and staying on budget.
  
  
• The ability to manage multiple marketing projects in a fast-paced, deadline-driven environment is required.
• The ability to write marketing communications is required.
  
  
• The ability to edit/proof a variety of documents is required.
  
  
• Proficiency in the advertising industry as it relates to the organization’s advertising and promotional needs is required.
• The ability to prepare and maintain financial budgets is required.
• The ability to operate a computer, printer, copy machine, scanner, fax machine, and other office equipment is required.
  
  
• The ability to speak, read and write in English is required. Spanish is desired.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently will stand or walk. The employee occasionally will climb or balance; stoop, kneel, crouch or crawl; and taste or smell; and lift and/or move up to twenty-five pounds.
Specific vision abilities required by this job include close vision (clear vision at 20 inches or less), distance vision (clear vision at 20 feet or more), color vision (ability to identify and distinguish colors), peripheral vision (ability to observe an area that can be seen up and down or to the left and right while eyes are fixed on a given point), depth perception (three-dimensional vision, ability to judge distances and spatial relationships), and the ability to adjust focus (ability to adjust the eye to bring an object into sharp focus).

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
While performing the duties of this job, the employee occasionally is exposed to working near moving mechanical parts and the risk of electrical shock when working with office equipment and outdoor weather conditions. The noise level in the work environment is usually moderate.
While the offices of Conner Prairie are open from 8:00 a.m. to 5:00 p.m., Monday through Friday, this position may require work beyond these hours and on the weekends. It also may require occasional domestic travel. Thus, a valid driver’s license is desired.