Description

Objective of the Position 
 
The Senior Digital Ad Specialist plays a lead role in the advertising programs of our non-profit clients by planning and executing fundraising and lead-generation campaigns on a variety of digital platforms, including Google Ads, Meta Ads, and Microsoft Ads, in addition to CTV and Display Ads.  
 
Job Summary 
Under the supervision of the Digital Advertising Director and working in conjunction with Account staff, the Senior Digital Ad Specialist helps execute and optimize digital advertising campaigns that deliver results for our non-profit clients. The Senior Digital Ad Specialist is responsible for setting up and launching paid media campaigns and Google Grants, monitoring performance, troubleshooting issues, managing budgets and flight schedules, and collaborating on improvements and new ideas. They will partner with digital ad client leads to ensure campaigns align with the clients’ strategic goals. 
 
The Senior Digital Advertising Specialist will work across multiple accounts to regularly optimize campaigns and help ensure ads reach performance targets.   

Participate in all aspects of advertising campaign execution, including: 
Conducting audience research and setup of target audiences 
Plan, build out and launch ad campaigns in digital platforms, including keyword forecasting, A/B test creation, allocation of budget mix across different channels 
Follow detailed quality control procedures, such as pixel testing and donation form testing  
Ensure all ads launch on time and error-free 
Troubleshoot ad serving or tracking issues to minimize disruption 
Work with other departments, such as art, digital production, and analytics, throughout stages of a campaign launch.   
Assist with monthly billing and reconciliation reports. 
Keep abreast of media trends and technologies, proactively sharing new opportunities with the digital department. 
Attends training sessions including company seminars as well as industry events and conferences, in consultation with supervisor. 
Perform other tasks as needed. 
 
 

Requirements

Three to five years of experience running paid search, paid social, and display campaigns (Google, Microsoft, and Meta); strong understanding of Google Analytics (GA4), UTM tracking, and pixel management; strong attention to detail; highly organized; flexible and able to multitask; and self-starter.  

About our Location

We are located south of Dupont Circle in Washington, DC. The position is offered in either a Hybrid, On-site, or *remote capacity.

*This position will be available remotely for candidates who will be in a work location in which Lautman Maska Neill & Company has an established business entity. We currently operate in Arkansas, Delaware, Florida, Georgia, Louisiana, Illinois, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Tennessee, Virginia and Washington DC.