Description

APTEAN


Position Title: Senior Product Marketing Specialist - AI and Analytics

Location: Atlanta GA USA Alpharetta, Georgia US

Location Details: Onsite

Experience Level: Experienced Professional


Country: United States

Type: Employee Regular Full Time

Job Description

Overview

Are you ready for what's next, now?

We're looking for a Senior Product Marketing Specialist - AI and Analytics for our office in Alpharetta, GA. The position is full-time. You'll join an awesome team to support our growing customer base.

About the Role

We're seeking a Product Marketer to focus on the AI and analytics capabilities of AppCentral, Aptean's unified AI-powered platform, and Aptean's expanding intelligent ecosystem. This role is ideal for a product marketer, product manager or engineer with a deep understanding of generative AI, AI agents, agentic workflows, LLMs and predictive analytics and the ability to translate technical concepts into customer messages, value propositions, sales enablement and marketing briefs. In addition to AI, the ideal candidate will have SaaS, PaaS and/or digital transformation experience.

Key Responsibilities:

• Position AppCentral's AI capabilities and intelligent ecosystem in the market by translating complex technical capabilities into clear, compelling value propositions.
• Create marketing collateral (e.g., datasheets, whitepapers, presentations) that explain AI functionality and benefits to various audiences.
• Conduct market research to identify trends, customer needs, and competitive landscape in the AI space.
• Support sales enablement team with messaging and details with training, pitch decks, and objection-handling materials tailored to AI offerings.
• Measure campaign performance and optimize messaging based on engagement and conversion metrics.
• Collaborate closely with product management, engineering, and sales to align marketing initiatives with product roadmap milestones and customer needs.
• Support go-to-market efforts for new AI features and updates, including launch planning, internal enablement, and external communications.

About You

• Bachelor's degree in marketing, business management, data science, computer science, engineering, or a related field preferred.
• Minimum of 2 years' experience in product marketing or product management, with a technical background preferred
• Demonstrated ability to bridge technical depth and creative storytelling, comfortable floating between data models and messaging frameworks.
• Strong grasp of marketing fundamentals with the ability to translate complex AI concepts into clear, compelling narratives.
• Proven success collaborating cross-functionally with product, engineering, and sales teams to drive strategic initiatives and execution.
• Analytical mindset with a data-driven approach to decision-making and performance optimization.
• Experience with business analytics tools such as Power BI preferred; hands-on data analytics experience is a plus.
• Curious learner with the ability to work collaboratively and adapt quickly to new challenges in a fast-paced, cross-functional team environment

What's in it for you?

This is an opportunity to launch your career in AI product marketing and receive mentorship from experienced product marketing leaders within an inclusive, innovative, and growth-oriented environment. Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment.

About Aptean

At Aptean, our mission is to solve tomorrow's unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean' s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean' s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations. "At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company." TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.

Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base. 

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